From September 16 to the Instagram of the Minsk Cycling Society @minskbike photos of stylish Minsk dwellers on bicycles are published. The first heroes of the photo project were famous Belarusian journalists, photographers, public figures, city officials and heads of Belarusian enterprises, but everyone can join the “Bicycle and Style” photo project.
From September 16 to the Instagram of the Minsk Cycling Society @minskbike photos of stylish Minsk dwellers on bicycles are published. The first heroes of the photo project were famous Belarusian journalists, photographers, public figures, city officials and heads of Belarusian enterprises, but everyone can join the “Bicycle and Style” photo project.
Friends, post your stylish bike photos on social networks under the hashtag #minskbikestyle and join our instagram @minskbiketo keep track of how the bicycle is becoming an increasingly popular and fashionable means of transportation for people of all ages and professions.
“In many countries, a bicycle is an integral part of the life of a city dweller, and its use does not dictate any special requirements,” Anastasia Yanchevskaya, director of the Minsk Cycling Society, tells about the idea. - Our project is designed to break the stereotypes: “you need a shower”, “you can't ride in heels, in a dress and a suit”, “I want to look beautiful, but the bike gets in the way” ... A bicycle is comfortable, environmentally friendly, healthy and stylish!
Anastasia Yanchevskaya, photographer Alexander Shelegov
“Taking into account our flat location, I think that the concepts of“ bicycle ”and“ Minsk ”should become one whole,” TV presenter and showman Dmitry Kokhno comments on his participation in the project. - I think that every year Minsk greatly improves its comfort for cyclists, but I, like many, want more! I want to rent bicycles on the central streets, I want to be able to ride a city bike from meeting to meeting, and I want the bicycle Minsk to be not a protest to the car, but another facet of a modern city.
Dmitry Kokhno, photographer Alexey Basalay
But the radio and television presenter Ekaterina Pytleva chooses a bike because it is the embodiment of her childhood dream: - When I was little, my family did not have the opportunity to buy a bike for me, so I only drove with my grandmother on other people's huge “adults”. But when the adult Katya had her own, I realized that this was a very convenient transport for me. And even when there was an opportunity to go to the early broadcasts with a driver in a company car, I refused, because I did not want to miss the opportunity to ride a bicycle through the deserted early Minsk.
Katerina Pytleva, photographer Alexey Basalay
In addition to social networks, the photo project will also be presented off-line in the form of a photo exhibition on September 22 on Lenin Street, which will become a pedestrian one as part of the city holiday “A Day Without a Car”.
Photo project organized by the Minsk Cycling Society and stylist Maria Romanova as part of the Business Bike campaign. The campaign is supported by the European Union within the framework of the Urban Cycling in Belarus project. Photographer Alexey Basalay.
The goal of the Urban Cycling in Belarus project is to promote the development of urban cycling in Belarus by improving legislative and regulatory acts for cycling infrastructure at the national and regional levels; increasing the efficiency of organizations in the field of promotion and development of the bicycle transport system; ensuring the active participation of local residents in drawing the attention of city authorities to the rights and opportunities of cyclists. The project will be implemented in Belarus in 2017-2019 by the Center for Environmental Solutions and the Minsk Cycling Society with financial support from the European Union.
Photos Alexey Basalay, Alexander Shelegov
